Mic Drop Marketing – high impact strategies for fast growing companies

Strategic marketing services curated to work like you do —
quick projects with precision focus on measurable results.

If you’re running a small business or early-stage venture, you understand the importance of marketing but may be moving so fast it’s hard to form a strategy and stick to it.

Perhaps you’ve tried hiring some freelance marketing help, but ended up just footing the bill for a lackluster Google Ads campaign?

Or you may have brought in a strategic marketing consultant, only to be burned by PowerPoints filled with lofty directives and sky-high monthly retainers?

Stop wasting money, time and energy on inconsequential marketing tasks. We'll help you select the right combination of our a la carte "SPRINTS" from our full menu of options. It's time for your mic drop moment!

Stake Your Claim

What are you doing and why are you doing it?

We start by interviewing the current leadership team, plus a select few customers and/or partners to determine if they have a consistent view of the company, its purpose, the key value proposition and target customer.

This sprint culminates in statements of your company mission, vision, brand essence and value proposition.

Mind the Gap

What is the market opportunity and what is your customer’s true pain point?

These are crucial questions, and any gaps or misalignment between the answers must be resolved to achieve aggressive growth. We take a rigorous approach to fine-tuning positioning and are convinced that you can’t have mic drop marketing until this is done right!

This sprint includes a deep analysis of product/market fit and clear articulation of the positioning so you’ll break through in the noisy marketplace and stand out from your competitors.

Go for Launch

How the @#$% do I successfully launch with such limited resources?

No one plans for a product launch to bomb so why do so many fail? Unrealistic expectations, incomplete customer discovery, and lack of follow through are the main culprits.

This sprint delivers an in-depth checklist that is easy to navigate, with specific tasks designed to facilitate not only a spectacular introduction to the market but also impressive, sustainable growth.

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Fuel the Burn

What are your growth targets and how will you achieve them?

With value proposition and product-market positioning in place, it’s time to get tactical. A successful growth plan must incorporate inbound and outbound marketing activities, and also factor in the necessary cross-functional coordination with sales, product, operations and customer service initiatives.

This sprint delivers a marketing plan, budget and calendar that clearly states your growth targets, key metrics and a detailed roadmap to achieve them.

Virtual VP

Where do I get marketing leadership if I’m not ready to hire for that executive role?

The idea of a Virtual VP is attractive to those companies who need a steady hand over marketing but are not in a position (either financially or otherwise) to add on that role to the executive team.

This sprint provides a dedicated marketing resource, equipped to deliver strategic guidance and operational rigor necessary to sustainably scale.

Our product is very complex. Mic Drop helped us translate our features into compelling benefits that really resonate with our customers.

Chris Harman Principal, HCP Valuation Advisory Services

We’ve been burned by expensive consultants in the past. Mic Drop’s sprints allowed us to get critical marketing in place and accelerate our growth.

Jessica Evans Owner, BodyBusiness Fitness Club

We meet our clients wherever they are on their marketing journey. We help distill their dreams and goals into immediately actionable and remarkably effective strategies.

There are zillions of freelance contractors and marketing consultants. What separates us from the rest?:

a la carte project sprints with measurable results
inspired marketing stategies that support even the most aggressive growth targets
20+ years of diverse marketing expertise – from Silicon Valley tech startups to established consumer products